Visiting Subcon yesterday I noticed a lot of very innovative products a credit to the UK manufacturing industry. I was struck by one thing. Image, or lack of pizzazz!
What do I mean by this? Well there were some very clever products in boring boxes linked by dull colours. I don’t mean to be rude but the stands attracting the most visitors and interest were the ones who really stood out from the crowd.
So what is my point? Well it’s all about the simple things like using brighter colours in your link cables. Something as simple as brightening up the cable colours can make a massive difference to the whole look for the product. And this works!
As an example specialist drill bits on display at one stand had their tips in bright and different colours it just made the whole product range stand out from the crowd. I suspect their enquires from the show were significantly higher than their competitors.
This does not mean that you have to rush off and buy the most garish colour cable you can find jut think about using more colour more often.
And of course we can help you so you are not on your own!
Have a great weekend!
