Helpful information from JST

Here is another great example of a connector manufacturer engaging with it’s customers in a practical way, using technology.

JST has an on-line interaction portal where customers can ask questions and receive answers. Unlike normal FAQ sections on websites, there seem to have been some really great answers here to customers’ questions; from explanations over part numbers to physical differences between parts.

It may seem like a small thing but this type of facility really shows that the company is listening to its customers and providing information that helps.

The result is that a design engineer is more likely to specify a manufacturer’s parts above its competitors simply because of the amount of valuable information it gives out.

So, if you are trying to engage with your customers give them the useful information they need. Ultimately, engaging with the very people using your products can only mean good things for you and your customers.